I’m constantly reminded, mostly because I need reminding, is that business is here for one basic reason: to serve you<\/u> (and those around you) while providing the lifestyle you desire.<\/p>\n
Not the other way around. If you’re a slave to your business, then you may as well keep working for man.<\/p>\n
So, if you started your business for any other reason, then I suggest that you rethink the true reason you started your business in the first place.<\/p>\n
At any rate, there’s probably a hundred great reasons why you started your “biz”. But for the sake of argument let’s just say that you started it to create the lifestyle you’ve always dreamed about.<\/p>\n
You want all the bells and whistles that only a biz can bring, along with all the money and glory that goes with it.<\/p>\n
Hey, whatever that reason is, that’s cool. We’re here to discover why…<\/p>\n
… Your Advertising Needs To Be Like A Good Salesperson <\/strong><\/p>\n First things first. The first order of business is to get some customers and sales, right? You gotta get sales before we can get to profits, OK?<\/p>\n So understand you are really a sales and marketing organization. That should be at the top of your organizational pyramid.<\/p>\n Marketing and sales is what drives<\/strong> your business and keeps it from tanking and going under.<\/p>\n Now, don’t get me wrong. Your product or service is very important too. Your “product” needs to be valuable, good and unique.<\/p>\n Like the legendary copywriter and marketer Gary Bencivenga once said, “A gifted product or mightier than a gifted pen.”<\/em><\/p>\n What that really means is no amount of salesmanship can sell something that’s neither valuable or unique.<\/p>\n I’m going to assume that you already have a great product (or will at least find one that’s over the top).<\/p>\n With that said, we’re back to driving your business growth. Hands down, the very best way to do this is by using effective marketing and advertising.<\/p>\n And the best way to do this<\/em> is by turning all your weak, inept “brand adverting” into good direct response advertising.<\/p>\n STOP<\/u><\/strong> what you’re doing right now; go get an ad you recently ran.<\/p>\n Now read your ad out loud… <\/strong><\/p>\n What do you feel, see, and think about when you read it out loud?<\/p>\n Does it make sense? Does the copy flow smoothly, logically as you read it? Does it sound like a real person speaking directly to another person… or does it sound like a canned pitch, robotic, and impersonal?<\/p>\n It is an actual sales pitch containing the basics of any good direct response ad like a headline, a great opening, benefits for the features, an irresistible offer that’s too good to pass up? And what about a call to action? Does your ad effectively close the deal and ask for the order?<\/p>\n Yes, I know, there’s a lot of questions. But if you uttered a “no” to any of the questions above…<\/p>\n … or you were confused after reading the ad, then we have some work to do.<\/p>\n The quick and dirty solution is to turn your advertising piece into a true sales pitch, the kind a highly skilled sales person would naturally would offer to a qualified prospect.<\/p>\n I won’t go into all the steps you should take to writing direct response advertising here in this article, but you can get the basics at my website.<\/p>\n I’m constantly reminded, mostly because I need reminding, is that business is here for one basic reason: to serve you (and those around you) while providing the lifestyle you desire. Not the other way around. If you’re a slave to your business, then you may as well keep working for man. So, if you started […] More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[467,220,351,534],"reaction":[],"adace-sponsor":[],"class_list":["post-7202","post","type-post","status-publish","format-standard","category-affiliate-articles","tag-advertise","tag-advertising","tag-business","tag-money"],"wps_subtitle":"","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/posts\/7202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/comments?post=7202"}],"version-history":[{"count":0,"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/posts\/7202\/revisions"}],"wp:attachment":[{"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/media?parent=7202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/categories?post=7202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/tags?post=7202"},{"taxonomy":"reaction","embeddable":true,"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/reaction?post=7202"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/theaffiliateprogram.org\/index.php\/wp-json\/wp\/v2\/adace-sponsor?post=7202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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Source<\/a> by Emette Massey<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"